EP039 – How to grow and monetize your business with a book with Marc Guberti

On episode # 039, Marc Guberti reveals the best tactics on how to grow and monetize your business with a book and how to increase your impact. Marc is the host of the Breakthrough Success Podcast, where listeners learn how to achieve their breakthroughs and host of the Content Marketing Summit and bestselling author.

Marc Guberti is a USA Today and WSJ bestselling author with over 100,000 students in over 180 countries enrolled in his online courses. He coaches content creators on how they can attract more traffic to their content and boost revenue.

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Facts / Strategy learnings:

By following the right strategy you can gain passive income with your book
by using a freebie on your first page you can build up a relationship
even if people don´t buy the book, they see the free offer on Amazon, when they preview the pages of the book for free and they can join the email list
as a self-published author, you should have the paperback, kindle and an audio version of your book on Amazon
you can type it, us otter.ai to get it transcribed or outsource it to a ghostwriter like Marc
setting your book up for a promotional launch upfront helps to get pre-orders for your book and Amazon promotes it for you a lot more
implement the nuggets shared in order to grow your business with the book and set yourself up for success

Tips & Tricks / Secrets:

Common tactics for self-published authors are:
1. Introduce a free offer on the first page of your book to get people on your email-list and build relationships
2. In the kindle version of the book you can incorporate affiliate links/ hyperlinks to have people click on them and send them to different pages you promote
3. Introduce coaching or services in the book so people know the wide range you are offering
Make the book availlable for pre-order on Amazon, could be 90 days before it is ready
This gives you a deadline to write the book in the quickest and best way and gain sales and momentum
By promoting the pre-orders you´ll get a lot of attention and make sales right away
When you come out with a new book, share it with your email list and reach out to your contacts and ask for help and support and get partners to promote as well
Offer the book at a low price level between $ 0,99 and 2,99 during pre-order
Set up a pre-order Landingpage where they can buy the book
KDP kindle direct publishing allows you to set your books up for pre-order
A book of 80-100 pages works best

Takeaways:

Being an author gives you incredible impact and expert status
Share high-value experience and learnings in a 80-100 pages book
Write the book, finish it and edit it
repurpose the content, e.g. put your book into a training course
implementation is key, knowledge is not enough – you need to implement the nuggest shared

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Links & Social:

contentmarketingsuccesssummit.com

marcguberti.com/ptcl

https://youtube.com/marcguberti

http://facebook.com/marcgubertiblog

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