My guest today on episode # 062 is Loren Fogelman, a keynote speaker and one of America’s top-ranked business coaches. We explore, how to credit yourself with self-worth by pricing your products and services in a valuable way and how to shift away from the trap of the “dollars-per-hour” business model to a value-based model. This is the best you can do to avoid burnout. 

In 2018 she was recognized by HubSpot in its annual list of the world’s top 22 business coaches.
As a keynote speaker, Loren has delivered talks and workshops across the United States at major conferences such as Inbound, one of the world’s most esteemed content marketing events for entrepreneurs, as well as many niche conferences for accounting professionals.

Loren is an expert in pricing strategy and sales for small business owners. Her passion is empowering entrepreneurs to double revenues by working half the time through strategic pricing and effective sales techniques.

Loren coaches service-based entrepreneurs to shift away from the trap of the “dollars-per-hour” business model to a value-based model that has, in some cases, allowed her clients to reduce workload by as much as 50% while doubling revenues.

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Facts / Strategy learnings:
  • Loren decided to empower entrepreneurs to double their income while working half the time
  • Loren helps her clients to raise their rates and get paid for what they’re worth
  • value is sometimes difficult to describe, especially when it comes to pricing
  • the importance of the relationship between value and price
  • Why is it so difficult for entrepreneurs to raise their rates? And what’s the first step that gets them started?
  • It´s necessary to develop a service-based business system based on your high level of self-worth
  • Most people keep on buying small price coaching and then wonder why they don´t get the transformational results they seek
  • You can´t transform without help in implementation and somebody holding you accountable
  • We need to give the students the knowledge to be able to understand the pricing of sales and how to network before they come to the workplace
  • They need an entrepreneurial mindset not an employee mindset
  • Loren like most of us works with business coaches herself to set up a driving business
  • Her secret sauce is teaching entrepreneurs how to price their services accordingly to their self-worth
  • Self-doubts and low prices show low self-worth
  • In order to adjust your prices, you need to reflect your personal value
  • The mindset shift is the foundation of every success
  • We take the clients from their status quo, show them the whole journey and transition and help them to get where they want to go
  • Accept making failures but never quit, learn from missing the mark for next time
  • Your highest value is your expertise and the intellectual property you´ve gained
  • Help clients either to fix a problem or to achieve a result
  • Never compete on price, discover your strength
  • Clients who don´t respect your value and your price are not a good fit, they are not committed to getting the result
Tips & Tricks / Secrets:
  • Loren first had the challenges to be working all day, in the evening and at the weekend, and missed out of private time with kids and family
  • Was Struggling herself first and then, as so many, became the expert in what she provides to clients today as she looked for the next best move
  • She transitioned from therapy to business coaching and did set up a business that supports her favorite lifestyle
  • the biggest mistake that even seasoned entrepreneurs make is to compare yourself
  • action steps. How do you coach your clients when they’re ready to get started?
  • Failure is important to be able to succeed
  • Stretch yourself in ways you´ve never done before
  • Challenge yourself to achieve your mission
  • The 5-step system for entrepreneurs:
  • 1. Figure out your perfect client avatar
  • Claim a niche, be a specialist, not a generalist
  • 2. Set up a system to lead clients from the first touchpoint to getting to know you
  • Show them the pathway of working with you so they know the transformation and result they can expect
  • All top experts have set up a system, that´s why they´re outperforming
  • 3. Package your services into bundles (productize your services)
  • 4. Differentiate for higher efficiency
  • 5. Figure out where your people are
  • Follow this 5-step signature process to systemize and automize your business in order to be able to live an advanced lifestyle with freedom besides your work
  • It´s a matter of up-leveling our self-worth first
  • Watch out for a coach or mentor who experienced their solution and system before in their own lives
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Great podcast! Thought provoking and to the point.
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Great topics!memali108 , 04/11/2019
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Erneste Carla Zimmerman walks the talk and brings her hard-earned wisdom to her conversations with her guests. Great inspiration for anyone seeking to live authentically and create a life that works for them!
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Just dove in.Smart Forms , 04/14/2019
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Just dove in and can't wait to hear more!
Columnist/authorMerry Ruthe , 04/14/2019
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Erneste Carla Zimmerman brings her personal dynamism and empathy to each interview, making her guests feel at ease. There is such diversity here, so many paths that are exciting and inspiring, as each participant has broken free of past disappointments and/or setbacks to create a self-determined new life.
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Freestlye Your Life Podcastjuliesaillant , 04/14/2019
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Talking with Erneste Carla Zimmerman was amazing! She is a woman who knows her stuff and helps her audience understand often difficult topics and gives the listeners tactical information they can use in their lives. This is a MUST LISTEN TOO PODCAST!!!
Excellent Podcast
Excellent PodcastMichael Guberti , 04/15/2019
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The Freestyle-Your-Life Podcast is excellent. Erneste asks high-quality questions during the interviews & provides her listeners with useful tactics. Get ready to take flight with the FLY Podcast!
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I love this topic!Kim Julen , 04/17/2019
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I love Erneste's "less is more" theme and I'm excited to learn about how to live a more authentic and inspired life!
Authentic Insights shared
Authentic Insights sharedNancy Guberti , 04/30/2019
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Freestyle Your Life Podcast with Erneste Carla Zimmermann offers stories, tips and insight to live your authenic life. She faced death & restyled life, named the, Queen of Transformation. Listen and be inspired.
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Ernesta is committed to bringing people great ways to actually heal themselves and create lives they love living. She's been through it all, and conducts her interviews with that depth of lived wisdom.
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Erneste Carla has created such inspiration with this show, episode after episode. The guests are great, the topics are interesting, and she adds her own talent and insights in a way that creates magic.
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Quality Content.user.246 , 10.04.2019
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We are living in a world where living an authentic and happy life becomes more and more important. This Podcast is not only loaded with quality content, but also led by a woman who has fought her way to living excactly that kind of life and who is determined to help people who always dreamed about living a life like that achieve their goals. We need more people like that!
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Great podcast, highly recommended!Hnnolllly , 09.04.2019
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Comes over very real and really helps!

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